Blue Ocean Strategy- W. Chan Kim and Renee Mauborgne

This bestselling strategy book, written by world-renowned professors W. Chan Kim and Renée Mauborgne, challenges everything you thought you knew about strategic success and charts a bold new path to winning the future.
When first published in 2005, Blue Ocean Strategy challenged the basic tenets of competitive strategy and called for businesses to shift their focus from competition to creating new market spaces that would make the competition irrelevant. Instead of trying to do something better, faster, or cheaper the authors urge businesses to do something no one else is doing. It’s a refreshing look at standing out. No wonder the book has sold more than 3 million copies!